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Free Kids Holidays

Take your little one away for free.

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Winter Holidays

Check out Winter Holidays best deals.

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First Choice Sale

Cheap All Inclusive Holiday Deals

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Algarve Holidays

Check out All-Inclusive Algarve Holidays and save big.

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Family Deals

Check out Family Deals with great deals.

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About First Choice

First Choice is one of the world's leading travel companies. Part of the TUI Travel PLC Group of companies. And all the holidays are designed to help you Discover Your Smile. When it comes to getting you from A to B, First Choice put you in the safe hands of TUI travel company. First Choice and TUI go way back, since joining forces in 2007. Offering you a bigger choice of destinations, hotels and flight times – and that’s just for starters. First Choice All Inclusive holidays are for the non-deciders and those who just want it all. They’re the type of break where the sky’s the limit and you don’t have to commit to just one thing. There’s so much on offer that you can tuck into a meal that’s half local grub and half home comforts if that’s what you fancy, or pick a cocktail at random and see what you get. Even try your hand at every watersport going – all without forking out any extra dough. Over the years, First Choice mastered the art of squeezing every last drop out of your holiday. From the moment you step on the plane to that last sunset sangria, you can slip into a world that’s worry-free, knowing everything’s sorted and already paid for upfront. If that’s not maxed-out relaxing, don’t know what is.

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