Yael Carmeli is a mother to four children with 15 years of experience in the international fashion industry and decided to fulfill her dream, and launch B Free Intimate Apparel in 2009.
B Free Intimate Apparel is an Australian brand, providing top quality seamless and wire-free lingerie for women. All unique lingerie pieces are developed based on customer feedback and reviews of women of all ages. B Free Intimate Apparel conduct wear trials regularly to be constantly improving and innovating products. B Free Intimate Apparel has developed a classic and elegant style, never compromising on long-lasting quality and exceptional comfort and offer premium versions of the basic intimates that every woman owns. The practicality, flexibility, and versatility of products ensure product variety, catering to each individual and their personal requirements.